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How a 350-Year Legacy Was Lost: The Fall of Hudson’s Bay and the Cost of Misaligned Leadership
The Bay. Image showcasing the lack of decoration and outdated layout in the last few years. Introduction Hudson’s Bay Company (HBC) is...
Ryan Rahimi
Jul 225 min read


Nintendo Switch 2: A Masterclass in Minimalist Marketing
On June 5, 2025, Nintendo launched the highly anticipated Nintendo Switch 2, marking a significant evolution in its hybrid console...
Ryan Rahimi
Jun 53 min read


EV Gold Rush or EV Gamble? What Volkswagen, GMC, and Toyota Teach Us About Innovation Timing
The Volkswagen ID.4 EV, introduced in 2020 Introduction For years, automakers have been preparing for an electric future, pouring...
Ryan Rahimi
Jun 24 min read


The New Coke Disaster: A Lesson in Market Positioning and Consumer Psychology
When it comes to legendary business case studies, few rival the New Coke fiasco of 1985. It is a story of how one of the most...
Ryan Rahimi
May 223 min read


The McDonald's Hot Coffee Case: A Lesson in Consumer Protection and Corporate Responsibility
One of the most misunderstood and misrepresented lawsuits in business and consumer law is Liebeck v. McDonald's Restaurants...
Ryan Rahimi
Apr 303 min read


Stanley Cup’s Marketing Triumph: How a Simple Tumbler Became a Viral Sensation
Stanley The Quencher H2.O FlowState Tumbler in Passion Pink In the world of consumer goods, few items achieve genuine cult status among...
Ryan Rahimi
Apr 243 min read


The Pepsi Harrier Jet Case: When a Commercial Becomes a Contract
When discussing how advertising intersects with contract law, another famous case that frequently comes up alongside Carlill v. Carbolic...
Ryan Rahimi
Apr 145 min read


Nissan’s Downward Spiral: How Missteps in Strategy and Innovation Led to Its Decline
The NISSAN CONCEPT 2020 Vision Gran Turismo Once a dominant force in the global automotive industry, Nissan now finds itself in a...
Ryan Rahimi
Mar 314 min read


The Carbolic Smoke Ball
The Carbolic Smoke Ball Ad, as shown in the Illustrated London News, Jan 23 1892 The Carbolic Smoke Ball Case: The Landmark Advertising...
Ryan Rahimi
Mar 34 min read
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